FAQs

Query House is an SEO and search strategy studio designed to help businesses build long-term visibility through clarity, structure, and thoughtful optimization. Our work centers on helping businesses understand how search works and how to align their marketing efforts with the real questions people are asking.

After all, the foundation of every business is a search (which is how Query House got its name).

Query House is designed for service- and product-based businesses that want sustainable growth through search — not shortcuts or quick fixes. We work best with brands that value education, transparency, and strategy grounded in purpose.

We take a clarity-first, education-led approach. No fear tactics, no trend chasing, no inflated promises. Just thoughtful strategy rooted in real behavior, real search patterns, and long-term alignment.

SEO helps your website meet the people already searching for what you offer. At its core, it’s clarity: making sure your content, structure, and messaging align with real questions people are asking so the right users can find you naturally.

Keywords in SEO are the words and phrases people use when searching online. By aligning your website with these keywords effectively, you create content that resonates with your audience and supports your sales goals.

Absolutely. SEO is an ongoing process (and a big part of why we love this field of marketing). To ensure we’re actively addressing best practices, audits are a staple here at QH. They help us refine your content for clarity and long-term growth.

We start by getting to know your business, goals, and existing online presence. This includes a comprehensive review of your site — similar to an SEO audit — so we can identify what’s working, what’s unclear, and where visibility can grow. From there, we outline priorities and direction so we move forward with full clarity and alignment.

Most clients do — but we guide you through every step. After reviewing your current SEO and website structure, we share clear recommendations and walk you through what matters most, why, and what to do next. You’ll also complete the intake process to help us tailor strategy to your goals and workflow.

Success is measured through patterns over time — not one-off spikes. We track clarity, visibility, traffic quality, and user behavior to understand how your search presence is evolving and where it’s gaining traction. Transparency is central to how we work.

No — and any business or agency that claims otherwise should be approached with caution. Search engines are complex systems and ultimately outside of anyone’s direct control. What QH can guarantee is a thoughtful, ethical approach grounded in best practices and focused on long-term growth.

We rely on human expertise first and foremost. AI may be used selectively as a supporting tool for research or efficiency, but all strategy, interpretation, and final decisions are led by human review to ensure alignment with your brand and your clients.